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Our mission is to offer the best service and creative solutions to our licensing partners to expand their brands, grow their businesses and achieve their marketing objectives.

Who we are

The Brand Company is a new Brazilian marketing agency specialized in brand licensing and management.

Our brands

We are building a diverse portfolio of carefully curated domestic and international brands across beauty, fashion, lifestyle and home categories.


We develop projects in tune with brand identity and purpose through tailor-made business strategies.

Our goal

To offer creative solutions to expand brand awareness and create alternative revenue streams to our partners.


Patrícia Helena Paixão Portugal, Founder and CEO

Proven executive with 20 years of experience in licensing leading global brands. Strong performance in launching and management of new products in the Brazilian market, through market analysis and strategic recommendations; building and implementation of marketing plans, comprising budget allocation to media, promotional initiatives, distribution, sales and trademarketing. Prior to founding The Brand Company, she was Licensing Director at Vertical Licensing, Licensing Manager for Latin America at Dreamworks, and licensing manager at Warner Bros., TV Cultura (public TV Network) and Rio 2016 Olympic Organizing Committee.

brand identity and tailor-made business strategies


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Business planning

We build a comprehensive and cohesive licensing plan for your brand in the territory.

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Licensing deals

We identify and close deals with the most suitable players in the market. Assistance on the local licensing agreements.

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We make sure our licensee’s products, packaging and communication are in full compliance with brand guidelines and quality control.

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Follow up on retail presence, sales performance and royalty reports.

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We can help you grow your business.

Contact us and find out how!

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  • - Your brand will be managed by a highly-experienced professional.
  • - We curate the brands to be licensed in the territory.
  • - Brands with a strong purpose and story to tell that resonate deeply with the target audience.
  • - Customized projects, aiming the perfect connection between your brand and product category.
  • - Fully dedicated strategic planning and service to our your brand.
  • - Partnerships with major players in the market.
  • - Hands-on operation and agility.


Patrícia Helena Portugal

CEO and Founder São Paulo