Patrícia Helena Paixão Portugal, Founder and CEO
Proven executive with 20 years of experience in licensing leading global brands. Strong performance in launching and management of new products in the Brazilian market, through market analysis and strategic recommendations; building and implementation of marketing plans, comprising budget allocation to media, promotional initiatives, distribution, sales and trademarketing. Prior to founding The Brand Company, she was Licensing Director at Vertical Licensing, Licensing Manager for Latin America at Dreamworks, and licensing manager at Warner Bros., TV Cultura (public TV Network) and Rio 2016 Olympic Organizing Committee.
We build a comprehensive and cohesive licensing plan for your brand in the territory.read more
We identify and close deals with the most suitable players in the market. Assistance on the local licensing agreements.read more
We make sure our licensee’s products, packaging and communication are in full compliance with brand guidelines and quality control.read more
Follow up on retail presence, sales performance and royalty reports.read more
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